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Who We Are
INBA is international. But not global. That may sound like a contradiction, but we think it’s a distinction. We're located in key markets around the world. That makes us international. But, unlike mammoth global agencies, we aren’t mirror images of each other. Each of our member agencies has its own personality and capabilities. Each is steeped in the culture and business practices of its home country.
How We Work
What’s unique about the INBA approach is that we build every client team from the ground up. As a client, you work with an international team consisting of a lead agency based in your home country and support agencies in locations where you want to go. The make-up of the agency team is based on your needs. We provide expertise in whatever it takes to make you successful: strategic planning, advertising, graphic design, media planning and placement, direct marketing, public relations, sales and trade show support and interactive. And the result? Global reach without the expense — or glacial pace — of a global agency bureaucracy.
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