Newslink 03/2006

First of all, it is great to be onboard and I look forward to working with all of you. The newsletter will be just one way of staying in touch with you, but will keep you up to date on my work and network issues. Please share with me and the network your success stories and developments to keep this document alive. My ambition is to keep this document short and to the point with a reasonable frequency to provide regular updates.
The year 2006 will be a strong one for b-to-b marketing, with increased budgets, significant growth in online marketing and the launch of new ad campaigns, according to BtoB's "2006 Marketing Priorities and Plans" survey. The online survey of 366 senior marketing executives, conducted during the last week of November and the first week of December, found that 60.7% will be working with bigger budgets in 2006; 31.6% said their budgets would be flat; and only 7.7% said their budgets would decrease.
Now we need to put in place he necessary programs to capitalize on clients’ marketing investments and attract new international business. Over the last weeks Don and I have discussed and listed my immediate priorities.


Themes:

1. Network Management and Business Development Priorities
2. INBA Member News
3. Johan Caignie’s Retirement
4. New Business won, RFPs
5. Interesting Links
6. From B2B's top ten January
7. Book Review
8. Next inba Newsletter


1. Network Management and Business Development Priorities

Network familiarization - Cible, Krall first visits Feb 09/10. Thank you Nadia and Anne for your introductions and advice. Phone interviews, email exchange and more visits over the next weeks to cover more members.

Administration needs ( Business Cards / Stationery / etc. ) Newsletter template and identity files kindly provided by Krall. Don / Peggy to retrieve other graphics and templates for Claes' use.
INBA marketing materials - Start development of a Communications Platform / PR activities. INBA website update. Henry Raab at swb&r has kindly offered to help with creation / distribution of news releases.

INBA Procedures Manual - In the process of gathering examples from members; developing "scenarios" to build procedures from. Don to provide help with this.
New member recruitment - Replace and add members as necessary. Don and I are working on a candidate list and we urge our members to feed prospects in priority regions (SA, ME, EEU, ESP, NL) to me.

Other obvious steps include client prospecting, case studies, promotion to business organizations, updating PR contact list.
Finally, I'm here for you so don't hesitate to call or email me with your issues, suggestions and above all agency / client news.
Claes


2. INBA Member News

ACUMEN / China ~ Accumen has resigned from its INBA membership. Tony Chan will be pursuing new endeavors with a client in the gaming business. Don has made contact with Tony, and will be following up on a replacement for Acumen. Most likely candidate ~ BrandComAsia, Tony’s former agency and a member of INBA. We’ll keep you posted on progress.

CIBLE / Belgium ~a business-to-business communications agency based in Liege, has joined INBA, bringing specific B2B experience and consulting expertise to the network. Larger clients include Volvo trucks and Liege Airport but Cible also have a vast experience of marketing and communications issues in small and medium-size companies. Another characteristic is their cultural expertise with the home market positioned at the crossroads of Germanic and Latin cultures. Based in Belgium, having three languages and cultures, Cible can help clients develop and test European programs.A new agency profile and logo is currently being launched and a profile page for the INBA website will be posted shortly.

DIAMOND Agency / Japan ~ Brendan Mc Mahon joined Diamond Agency in October 2005 as part of the effort to build the Agency into a world-class branding and full service agency. Brendan who has a truly multicultural background is the new INBA contact. Diamond are in the process of creating a new website to replace the current temporary site. Expect more exciting news as they announce and launch their re-brand in a few weeks.

ZEELAND ( formerly Enala//Hyysalo ) / Finland ~ Has launched their new name and is entering new partnerships. A new profile for the INBA website is in development. The "Zeeland society", as they call the new group of companies consists of Zeeland in Turku and Helsinki and

HEHKO a new partnership of Zeeland, The agency was established 2002 and specialized in digital digital communication
Hehko Design Oy, Liisankatu 27 J, FI-00170 Helsinki
Tel +358 40 586 5819
http://www.hehku.com

CONEXIO is part of Text100 PR consultancy chain and has partnerships in Russia and the Baltics. Established in 1995, the agency has a staff of 10 people
Conexio Oy, Salomonkatu 17 B, FI-00100 Helsinki
Tel +358 9 8561 9600
http://www.conexio.fi/


3. Johan Caignie’s Retirement

Johan Caignie, as you all know, retired from his role as Network Manager of INBA in November of 2005. After many years of serving our network, Johan has decided the time is right to pursue other interests in life. In the seven years since he took over for his predecessor, Rune Hallin, Johan has done an excellent job of keeping the various members from around the world connected ~ not an easy task. He has also worked hard at recruiting potential new members for INBA’s consideration. And with the exception of Beijing, Johan has been an active participant at all of our World Conferences.
Johan, on behalf of all of the members of INBA, we thank you for your considerable contributions to the success of our network. And we wish you much success in all of your endeavors in the future.

 


4. New Business won, RFPs

This is your section where you can promote your success stories and enquiries that may interest the network.
Please feed your news to your network manager and he will edit and post them into the newsletter,

 


5. Interesting Links

 


6. From B2B's top ten January

  • New media, ROI, deliverability key to success in ’06
    As businesses marketers head into 2006, they face unparalleled opportunity. Marketing budgets, especially online budgets, are up. New technologies, both for the delivery and monitoring of messages, offer innovative ways to reach customers and prospects. And businesses are again expanding into new markets, particularly in Asia.
    http://www.btobonline.com/article.cms?articleId=26356

  • E-mail marketing top trends for 2006
    Personalization, analytics, deliverability and building customer relationships are some of the top e-mail trends for 2006, according to Top 10 lists recently released by e-mail marketing companies EmailLabs and ExactTarget.
    http://www.btobonline.com/article.cms?articleId=26568

 


7. Book Review

Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age by Rick Mathieson
http://workingknowledge.hbs.edu/book-review.jhtml?id=5178&t=marketing

 


8. Next inba Newsletter

Collecting info for the next newsletter has already started. Be present! If you want to share information on your agency, please send it to our Network manager: cberglund@tele2.ch